White Papers

Technical Points of View

White Papers

Learn about the unmatched innovation Elemental offers with its software-defined approach to video processing.

Elemental White Papers

Dynamic Ad Insertion

Server-side ad insertion (SSAI) dynamically inserts personalized ads as video content is delivered to consumers, creating a seamless viewing experience while guaranteeing ad revenue. Learn how video providers can reap the benefits of SSAI over client-side ad insertion (CSAI), understand complex standards addressed by this approach, and discover how the cloud enables video operators to deliver dynamic advertising at scale.

Digital Video Broadcasting

A unified video headend that complies with DVB-S2 standards provides satellite broadcasters and pay TV operators the agility to quickly and easily implement the latest codecs and video processing advancements across multiple channels to reduce time to market and streamline operations.

Linear Video Delivery from the Cloud

The advent of cloud-based linear video processing heralds a new way to provide live broadcast programming to consumers. This white paper describes the benefits of an end-to-end cloud infrastructure for video processing and delivery. Learn about content sourcing, formatting, distribution and monetization in this new paradigm for 24/7 broadcasting.

Perfecting 4K Video Delivery

4K content preparation and delivery requires highly capable video processing and measurement platforms. Elemental identifies the five most common pitfalls of 4K video quality impairments and suggest best practices to mitigate or eliminate these issues to ensure the highest quality 4K viewing experience.

High Dynamic Range Video

The video ecosystem is eager to embrace High Dynamic Range video, which promises greatly improved viewing experiences with expanded color space and luminance. However, HDR is in its infancy and there is no guarantee that a single approach to its realization will be agreed upon in the near term. This white paper makes the case that video providers are best served by implementing support for HDR in software rather than hardware, given the uncertainty of the current landscape with regard to standardization.

Creating Scalable Workflows

Launching a new VOD or catch-up TV service can be a daunting task, especially when factoring in the potential growth of content availability and consumer demand for media. This white paper explains how video providers can evolve from basic to advanced filed-based workflows using software-defined video solutions without a complete overhaul of infrastructure and with minimal service interruption.

Unified Linear TV Delivery

Software-based video solutions are driving growth and innovation in the television and video industries. This white paper details how software-defined video solutions that integrate encoding, multiplexing and system management can enable operators to implement flexible and scalable unified infrastructure that supports both traditional broadcast and multiscreen linear video delivery.

Implementing Live-to-VOD Services

Today, replaying a scene from a live TV broadcast is as simple as hitting the rewind button and catching up on a favorite show is just a menu option away. This white paper details how Elemental Delta, a video delivery platform designed to optimize the monetization, management and distribution of multiscreen video across IP networks, enables video providers to efficiently implement live-to-VOD offerings both on-premises and in the cloud.

Software-Defined Video

The video and television industries are changing so rapidly, it’s no longer possible for broadcasters, content programmers and pay TV operators to keep pace through capital investments in video processing equipment alone. This white paper explores how software-defined video (SDV) solutions offer a way around the dilemma between long-term investments in video delivery technology and short-term return on investment.

Live 4K Ultra HD TV: From Demonstration to Service Launch

With the HEVC codec enabling 4K content delivery at reasonable bitrates and the availability of affordable television sets, pay TV operators and OTT service providers will soon launch new 4K TV services trials. This white paper focuses on the use of HEVC for broadcasting and streaming live 4K content, the expected trajectory of adoption by various content providers and how Elemental solutions support live 4K content delivery.

Pay TV Lite: A New Strategy for IPTV Operators

In recent years, many telecommunications companies have used advances in IP networking and video compression to launch subscriber services bundling video with voice and high-speed Internet. This white paper explores how telcos can take advantage of existing IPTV infrastructure to create a Pay TV Lite service offering that gives subscribers a compelling channel lineup and allows for expansion into new markets.

HEVC Demystified: A Primer on the H.265 Video Codec

The most recent non-proprietary video compression standard, High-Efficiency Video Codec (HEVC), also known as H.265, is expected to become the video standard of choice for the next decade. As with each generation of video compression technology before it, HEVC promises to reduce the overall cost of delivering and storing video assets while maintaining or increasing the quality of experience for the viewer.

CDNs Demystified: A Streaming Technology Primer

Learn about the fundamental capabilities and practices of a Content Delivery Network (CDN) as they relate to video processing functions, such as those provided by Elemental. This white paper describes how a CDN operates and details the interactions that take place between the software, hardware and networks components that comprise a CDN video delivery system.

Software-definierte Videolösungen zur Unterstützung von HDR

Das Video-Ecosystem ist bestrebt, das High Dynamic Range (HDR) Video zu integrieren, da es stark verbessertes Seherlebnis mit erweitertem Farbraum und Helligkeit verspricht.
Jedoch, HDR steckt noch in seinen Kinderschuhen und es gibt keine Garantie dafür, dass man sich auf einen einheitlichen Ansatz in naher Zukunft einigt.
Dieses White Paper stellt die These auf, dass den Video Service Anbietern am besten gedient ist, wenn die Unterstützung von HDR durch eine Software Implementierung, anstatt Hardware Implementierung erfolgt, angesichts der Unsicherheit der derzeitigen Situation im Hinblick auf eine Standardisierung.





  • HDR如何改善观看体验
  • HDR现状及其技术形势
  • 用软件定义的视频解决方案实施HDR

Partner White Papers

Next Generation Video and Ultra HD TV

4K UHD TV is one of the latest innovations to enhance the sound and image quality of the television viewing experience. Learn what industry leaders think of this innovation, the challenges in bringing it to market, and the role of HEVC in doing so in this Digital TV Europe survey sponsored by Elemental.

Breaking the CPU Barrier in Media Transcoding Performance

EMC Isilon and Elemental provide best-in-class, massively scalable solutions for IPTV transcoding and on-demand content delivery for broadcast media workflows. The world’s top on-demand service providers rely on EMC Isilon scale out NAS and Elemental Server GPU-based video transcoding solutions to simplify and accelerate their workflows.