Elemental Supports Extensive Expansion for MegaFon.TV
Russian telco sees 140-fold increase in users of its OTT video platform
Portland, Ore. – Jan. 11, 2017 – Elemental Technologies LLC, the leader in software-defined video solutions, today announced that MegaFon, a leading telco and mobile operator in Russia, is using Elemental for its MegaFon.TV over-the-top (OTT) TV service, which has seen a rise in subscribers from 10,000 to more than 1.4 million over the past year.
MegaFon, the second largest mobile phone and telco operator by number of subscribers in Russia, relaunched its OTT service MegaFon.TV at the end of 2015 as part of an extended subscriber offering. MegaFon.TV is now available across multiple platforms, including mobile, web and smart TV, and offers a combination of subscription and video-on-demand (VOD) solutions.
To ensure smooth and seamless delivery of its OTT service, MegaFon selected a suite of Elemental video processing and delivery solutions. Elemental Server provides efficient transcoding of video-on-demand (VOD) mezzanine files and Elemental Live provides compression of streamed content. The service is supported by Elemental Delta which provides just-in-time packaging, wrapping video outputs in both MPEG-DASH with WideVine and HLS with Verimatrix rights management. The Elemental systems are installed on the company’s premises in Moscow.
“With Elemental’s solution, we have created a reliable and scalable OTT platform that enables us to seamlessly support the expectations of our expanding user base,” said Andrey Kushnarev, head of video streaming at MegaLabs, the development division of MegaFon. “It has proven its effectiveness during our three major seasonal advertising promotions that generated a huge increase in simultaneous connections to our OTT platform. As a result, we managed to significantly extend the number of paid subscriptions, and provided our clients with the constant OTT stream quality at any time.”
The video streaming service has been online since September 2015, and continues to grow in content and subscriber numbers.
Elemental Technologies LLC, an Amazon Web Services (AWS) company, empowers media companies to deliver premium video experiences to consumers. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute and monetize video over the internet. As a leader in software-defined video solutions, Elemental powers video infrastructure for top-tier media franchises worldwide and helps pay TV operators, content programmers, broadcasters and enterprise customers bring video content to any screen, anytime – all at once. Elemental solutions are deeply integrated with AWS services, giving video providers the ability to quickly, easily and economically scale workflows on-premises or in the cloud. To learn more, visit www.elementaltechnologies.com and follow @elementaltech on Twitter.
MegaFon PJSC is a leading Russian integrated telecommunication service provider, operating in all segments of the telecommunications markets in Russia, and in the Republics of Abkhazia, South Ossetia and Tajikistan. MegaFon is a recognized market leader in the provision of mobile data services, was the first operator in Russia to launch commercial operation of a third generation (3G) network and was the first operator in the world to launch commercial operation of an LTE-Advanced (4G) data network. MegaFon is traded on the Moscow Stock Exchange and the London Stock Exchange under the symbol MFON. Additional information about MegaFon and the products and services provided by MegaFon can be found at http://www.megafon.ru.