AWS Elemental Blog
AWS Elemental Blog
Submitted by Heidi on August 18, 2016

Right now, sports fans around the world are focused on Brazil. With a television audience measuring in the billions – which very few events can claim – this is mission-critical TV at its best.

Delivering this viewing experience to multiple platforms quickly, securely and with superior image quality, is a top priority for success. To maximize security, quality and efficiency, leading broadcasters and media companies are increasingly looking to software-defined video solutions and seeking to take advantage of the flexibility, scalability and resiliency of the cloud. Elemental offers software-based solutions both on-premises and as tightly integrated media services running on AWS infrastructure to support this effort.

Software-based video processing and delivery has, as one of its greatest advantages, the ability to offer a unified means of handling primary and multiscreen outputs in a single workflow. This means that video operators have the opportunity to gain the most value from the distribution of premium video assets. With sports rights commanding huge fees, every rights-holder needs to maximize investment by delivering high value content to the broadest array of consumers, on multiple platforms.

In advance of the events in Rio, Elemental has been working with a range of media companies to prepare for coverage in multiple geographies. Grupo Globo, the leading multi-channel content provider in Brazil, is using Elemental solutions to process live feeds for high-definition OTT delivery, as well as enabling just-in-time packaging for video-on-demand (VOD).

Net Brazil, the OTT service of Embratel, is offering subscribers access to every event. Net Brazil has initiated 40 new channels, each dedicated to a specific sport. Thanks to Elemental Live software operating at Embratel’s São Paulo headquarters, the 40 channels are available on multiple platforms.

In Uruguay, Antel is providing multi-channel, multi-platform access to live event coverage. Antel recently launched its own TIER III Datacenter with Elemental as a prime technology partner, and the major events from Rio are being processed on a scalable array of virtual machines.

Elemental’s involvement in delivering on the digital sports era dates back to 2011 and includes coverage of Rugby championships, the Pan-American Games and the launch of on-demand content from ESPN online. The momentum continued in in the summer of 2012 in London and the first wide-scale adoption of streaming viewing. In 2013, Elemental provided video processing for the world’s first live 4K Ultra HD broadcast using high-efficiency video coding (HEVC/H.265) to cover the Osaka Marathon.

2014 began with Sochi winter sports, in which broadcasters relied on remote production on a massive scale for the first time, championship soccer with streaming feeds measured in the terabytes – all made possible by Elemental video processing running in the AWS cloud. Television coverage this summer in Rio is the latest in a long line of achievements in bringing multiscreen content to worldwide audiences.

Today, more sports fans than ever are watching – on big screen televisions, on smart phones, on tablets and many other connected devices – as athletes from 206 countries compete on the world stage in the multiscreen era.

Submitted by Alyssa on August 4, 2016

Digi Jadoo Broadband Limited is an ambitious and dynamic company in the entertainment and connectivity business in Bangladesh. It offers more than 230 streamed high definition (HD) channels, with an extensive OTT service on offer, under the brand name Jadoo Digital.

The service adds value to cable networks in the country, bringing not only a hugely extended choice of content but also the advantages of on-demand OTT streaming. Digi Jadoo Broadband Limited is one of the leading content distribution houses in Bangladesh, with offerings that include sports and local cultural programming as well as international drama and movies.

The service has proved extremely popular, and to support the rapid growth in the service, Jadoo Digital needed to move to a scalable and cost-effective headend solution. The company’s mission statement calls for it to build “a platform … that defines a new standard for converged entertainment and connectivity through utilizing best-in-class, international standard equipment and technology.”

In mid-2015 the company started migrating its headend to Elemental video processing and delivery solutions. The overall platform allows Jadoo Digital to stream live channels via its own brand of set-top boxes, and to deliver on-demand content to multiple devices.

Before making its selection, Jadoo Digital sent a technical and management team to Elemental headquarters in Portland to discuss the requirements and investigate the proposed solution. The Elemental team demonstrated that, for the very specific needs and scale of the Bangladeshi market, Elemental software would be highly reliable, easy to operate and deliver the high quality video they require.

The system is currently being provisioned as an on-premises deployment, built out at Jadoo Digital’s headquarters in Dhaka. It is also ready to serve all other geographic divisions across the country in the near future using the Elemental Delta video delivery platform.

Submitted by Alyssa on August 3, 2016

Authored by Diane Powers, Head of Marketing & Business Development Asia, Elemental

SNH48 is one of the fastest growing cultural phenomena in the world. Thousands of teens rush to buy tickets for the group’s pop idol concerts across China, including daily performances at the SNH48 Theater in Shanghai. But concert halls only have so many seats, and fan frenzy surrounding SNH48 is much bigger than any single venue can hold. 

SNH48 was formed in 2012 and is a Chinese spinoff of the original Japanese idol girl group AKB48. The troupe now has more than one hundred female members. The team is split into a number of companies, which allows performers to share the workload in support of their ongoing live concerts. In addition to regular shows in Shanghai, the group performs routinely in Beijing, Guangzhou, Nanjing, Hangzhou and Shenzhen. Tickets for these shows – priced between 80 – 168 yuan (US $12 – 26) – sell out immediately.

Yashushi Akimoto, producer of the AKB48 group on which SNH48 is modelled, realized that young audiences want more than just idols on stage – they want to interact with them, too. Chinese fans have the opportunity to meet and interact with their homeland performers at “handshake events”. The band also offers live streams from its shows to expand the group’s reach. This is important for the SNH48 performers because each year there is a “general election,” in which the fans vote for their favorite performers. Election winners are promoted to more prominent roles.

In late 2015, the SNH48 production team deployed Elemental Live video processing to support live event streaming from the band’s Shanghai theater. The offering was an instant hit with fans, which encouraged an expansion in capabilities. In early 2016, the group implemented Elemental Live to stream concerts from theaters in Beijing and Guangzhou, in addition to Shanghai.

The team behind SNH48 chose Elemental solutions because quality, reliability and scalability were key to providing fans access to the stars’ content via connected devices and helping create a new sort of idol in the China music and entertainment industry. Viewers can now catch every SNH48 performance streaming live in high definition (HD), thanks to Elemental video processing. Watch SNH48’s most recent music video here