Elemental Blog

Video Processing Perspectives

Elemental Blog

Elemental Blog

Submitted by Heidi on May 24, 2016

Video customers in South Korea have come to expect the highest quality viewing experience, and for good reason. The country was the first in the world to broadcast UHD when pay TV channel U-max began broadcasting 4K documentaries, live concerts and cartoons in April 2014. Since then, South Korea has consistently topped charts as being the most 4K-ready nation in the world. According to Akamai’s  State of the Internet Report (2015 Q4), which is updated quarterly, South Korea remains firmly in the global lead for internet connection speed, averaging 26.7 Mbps, a 30 percent increase over Q3’15. This is considerably faster than second place Sweden (averaging 19.1 Mbps) and well above the world average of 5.6Mbps.

This speed, coupled with virtually 100 percent penetration in the pay TV market shared by two market leaders, KT and SK Broadband, is key to promoting UHD video delivery. The UHD TV market in APAC more than doubled in the last year, according to research firm GFK, and South Korea is the largest UHD TV market in region and the second fastest in terms of growth.

The largely young, urban South Korean population is accustomed to sophisticated multiscreen services, and is already benefitting from the innovation offered by market leaders KT, one of the leading in-country telecommunications companies, and SK Broadband, which is investing heavily in content creation. As they both move to keep pace with the South Korean market demand, the companies are expanding their use of Elemental high-efficiency video coding (HEVC) software to make 4K UHD a key part of their offerings. With software-defined video solutions from Elemental, both KT and SK have the processing capacity and bandwidth to deliver a great UHD viewing experience, and a highly efficient, scalable video infrastructure as the South Korean market expands. 

Submitted by Alicia on May 9, 2016

Authored by Katie Ash, Communications & Events Coordinator, Lift Urban Portland

When the team at Lift Urban Portland learned that Elemental Technologies would be supporting our organization with a $30,000 grant through the Elemental Community Investment Fund, we were thrilled and surprised – but not completely shocked.

Over the past two years, Elemental has cultivated a deep partnership with Lift Urban Portland by being one of the largest donors to our 2015 food drive, providing financial and volunteer support for our garden program and acting as a liaison for Lift Urban Portland to the broader Portland technology community. That kind of partnership is key for Lift Urban Portland. We’re a small organization with big dreams, and we rely on our community partners to help us achieve our mission.

Lift Urban Portland aims to eliminate hunger in Northwest and downtown Portland by providing food for those in need. We serve a population that remains invisible to most visitors, and even residents of this neighborhood. While Northwest Portland is often associated with affluence, two of the four most economically depressed ZIP codes in Oregon are in fact located in Northwest and downtown Portland, based on a 2015 analysis by the Economic Innovation Group.

We lift up this population through our food pantry, which is visited by more than a hundred people each week; our food box delivery program, which provides a five-day supply of groceries delivered directly to the doorsteps of those who physically cannot make it to the pantry; and our Food for Kids program, which provides nourishment for low-income families.

But our work doesn’t stop there. We also use food as a vehicle to provide nutritional education and build community through programs like Supper Club, which brings together residents in low-income apartment buildings to cook and share a meal together. Our goal isn’t just to nourish the body, but the mind and spirit as well.

Elemental’s pledge to Lift Urban Portland of $30,000 over the next three years provides valuable ongoing support we can count on to sustain and expand our programs to best serve our neighbors in need. The funds are slated to bolster our community-building programs like Supper Club and the food box delivery program – two offerings that are unique to Lift Urban Portland and aren’t provided by any other organizations in this area.

We are so grateful to Elemental for truly giving back to the community in a meaningful way.

Submitted by Alicia on May 9, 2016

Authored by Nicole Howe, Community Involvement Manager, Impact NW

Research shows that kids start making up their minds about science at a surprisingly young age. Many students begin to believe science is too hard, too boring or not for them. AKA Science, a program of Impact NW, strives to intervene early and engage elementary students with fun science activities that nurture their curiosity and build their confidence. The name “AKA Science” stands for All Kids Are Scientists — and that’s the message we want kids to take away.

Each class uses hands-on curriculum, a trained instructor and a supply kit to bring lesson plans to life. In the 2015-2016 school year, we offered more than 200 classes across 60 sites and reached approximately 2,000 students. Our success is a direct result of partnerships with community schools, public libraries and dedicated volunteers.

In 2013, the team at Elemental Technologies heard our call for kit-building volunteers and swept us away with their energy, enthusiasm and dedication to our cause. Since that first day, they have continued to pitch in, contributing 200 volunteer hours to AKA Science. No matter how crazy our requests — “Count fifty sets of 164 beads,” or “Fill these 200 bags with pea gravel” — Elementals are always up to the challenge and ready to get things done.

This year, Elemental deepened that relationship by investing in AKA Science with a $30,000 grant to be distributed over the next three years. AKA Science is a small program that’s trying to do big things, and this award from the Elemental Community Investment Fund is a tremendous gift to help us in our work. Elemental’s contribution will aid in AKA Science’s mission to continue to make high-quality science experiences accessible to as many students as possible — especially to students who might not otherwise have access.

We hope that the passion and commitment Elemental has shown in serving our community will stand as a shining example for others to follow. We thank Elemental on behalf of our program, and on behalf of the next generation of scientists, engineers, mathematicians and community members that this generosity is helping to inspire!



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