AWS Elemental Blog
AWS Elemental Blog
Submitted by Alicia on November 7, 2016

AWS re:Invent, the largest global cloud computing conference, opens its four-day run in Las Vegas on November 28. Elemental, an Amazon Web Services company, will host a booth at the multi-venue event to showcase highly integrated cloud-based services that power premium video workflows. Members of the AWS Elemental team also look forward to this opportunity to connect with peers, present and attend speaking sessions, and learn from the many developers, subject matter experts and other AWS users in attendance.

The AWS Elemental team has four speaking sessions planned as part of the Content Delivery and Media & Entertainment tracks. Presentation topics include: architecting live linear broadcast workflows, migration of broadcast and OTT video infrastructure to the cloud, and delivering and monetizing content with AWS-based video center operations. Join us for these sessions to learn about Elemental video solutions and how the cloud impacts your business:

  • CTD201 - Architecting a 24x7 Live Linear Broadcast for 100 percent Availability on AWS
  • CTD202 - Deliver and Monetize Your Content with Video Center Operations on AWS
  • CTD203 - Journeys to the Cloud: Different Experiences in Video
  • MAE301- Accelerating the Transition to Broadcast and OTT Infrastructure in the Cloud: Spotlight on Building Media Services on AWS and Elemental

Meet with us in booth 2635 to see first-hand end-to-end video solutions that function both on-premises and on AWS infrastructure. Elemental solutions in the AWS cloud automatically provision and dynamically scale any combination of video processing, delivery and storage services within a highly resilient and secure architecture. 

Register for AWS re:Invent if you haven’t already done so, and watch for conference updates from Elemental on TwitterFacebook and Instagram during the event. We look forward to connecting and engaging with you at re:Invent in just a few weeks.

Submitted by Lisa on October 2, 2016

Today, Elemental announces the expansion of its cloud video services in India to support a growing customer base in the region that includes tier one pay TV operators, broadcasters and content providers. Elemental provides broadcast-grade video processing and delivery solutions for live and video-on-demand (VOD) viewing, and Elemental Cloud is a platform as a service (PaaS) that automatically provisions and dynamically scales any combination of Elemental solutions on AWS.

Demand for cloud-based video solutions is growing rapidly in India as leading providers increase their service offerings both for in-country viewers and those living abroad. In such a large media market, the need for scalability is clear: if a service takes off, then it is likely to reach audiences in the multi-millions, calling for a rapid increase in capacity. However, media companies deal with bandwidth consuming video data, so transferring premium video to the cloud for processing, storage and distribution can be a challenge when the nearest data center is thousands of miles away.

With the expansion of Elemental Cloud to India, media companies and other video providers have better access to cloud-based video services while minimizing the cost and latency of data transfer. Indian content owners, broadcasters and other service providers now have a complete solution to build, deploy and run their media services from the cloud in their own region.

Amazon Web Services (AWS) recently launched its newest region in Mumbai, bringing the number of AWS regions in Asia Pacific to six and to 35 availability zones globally. The new region provides local access to cloud-based resources and services for 75,000 AWS customers in India, as well as a diverse set of industries in the country. The new region also includes the Amazon Elastic Transcoder service, which provides an easy to use and cost effective way to convert short-form media files from their source format into versions that will playback on devices like smartphones, tablets and PCs.

To learn more, join us at the AWS Media Summit India, which takes place in Mumbai, Delhi and Chennai October 4 - 7. The Media Summit is a focused platform for supporting innovation, agility and transformation through the application of cloud computing technologies. The event will showcase immersive content including industry expert sessions as well as customer experience sharing. To learn more and register, click here.

Submitted by Heidi on September 16, 2016

Just one week before the Red Hot Chili Peppers took to the stage at Kraftwerk Berlin for their “Getaway” World Tour as part of the Deutsche Telekom’s Street Gigs concert series, producers determined they were not equipped to deliver Germany’s first-ever 360˚ virtual reality live streaming concert. The event was staged and the VR capture was set. But there were concerns that the solution in place could not encode the output to get a reliable, solid stream at a reasonable bit budget. Producers called in Elemental for its proven VR encoding to ensure that fans at the venue and beyond in Germany, Austria and Switzerland would enjoy an unprecedented look at this iconic group of rock stars.

The September 6 concert went off without a hitch. It was captured by four Nokia OZO 360˚ virtual reality cameras placed on stage with the band, in the first row, and above the audience to provide panoramic concert views. Each of the cameras included eight 2K x 2K video sensors to produce full spherical output. An Elemental Live encoder produced the live stream for delivery to YouTube. Viewers could access the 360˚ stream on an array of devices including the Samsung Gear VR or iOS and Android phones using Google Cardboard and the YouTube app. Chrome, Firefox, Opera, and Edge browsers all supported viewing in 360˚.

Thousands of fans beyond the concert hall tuned into the VR experience as the band premiered new songs from their Getaway album and played long-time favorites, including Snow, Californication and Under the Bridge. An interview with lead singer Anthony Kiedis in 360˚ ahead of the show gives insight into his thoughts about performing in VR and the full concert is available on demand in HD on YouTube.

To learn more about how Elemental and Nokia work together to enable real-time VR experiences, register for the webcast, Virtual Reality Goes Live: Moving Beyond the Hype on September 21 at 8am PDT.