On August 17, 2016, Elemental announced that leading Latin American media companies Globosat, NET and Antel are all using software-defined video solutions to broadcast the world’s biggest sporting event. A special press event was held at Globosat headquarters in Rio de Janeiro, Brazil, with Elemental, Globosat, one of Latin America’s biggest pay TV operators and Brazil’s leading multi-channel broadcaster and content provider, and NET, a leading provider of pay TV and broadband Internet access services in Brazil and one of the world’s largest cable operators. The goal of the event was to showcase the technology innovations and services offering unprecedented access to these sporting events, delivered with superior quality across main screen and multiscreen devices to a global audience. An additional press event with Antel in Montevideo, Uruguay then followed on August 18, showcasing the telecommunications company VeraTV OTT offering.
These events were all about customers and their innovation – their excitement and pride in the facilities and advanced video and data infrastructures and networks they have built; their passion for assuring pervasive accessibility to content across their respective countries; and their drive to bring the best viewing experiences to consumers. Elemental was extremely pleased, humbled and fortunate to be part of this.
August 17th, 10:00am - Welcome Reception
Industry journalists and analysts from the Americas received complimentary access to the Globosat SporTV app for live summer sports streaming.
10:30am - Executive Insights Presentation
Hosted by Roberto Primo, CTO, Globosat; Marcio Carvalho, Director of Marketing, NET; and Sam Blackman, CEO, Elemental
As Roberto Primo took the stage, he discussed Globosat’s coverage and transmission of the world’s biggest sporting event in Rio, and how the company produced and transmitted 100 percent of the live events for distribution over a traditional pay TV infrastructure and an IP infrastructure for multiscreen devices. This live content is available to viewers via 16 fully produced linear channels as well as the SporTV app, where viewers can choose from 44 IP channels available on the internet. This content is also available as video-on-demand. Globosat is storing approximately 30 hours of VOD content each day.
Two weeks before the games, Globosat had to add four channels and could do so without any extra hardware thanks to software-defined video.
In his presentation, Marcio Carvalho discussed how NET worked hard to deliver connectivity – or whatever anyone attending the world’s largest sports events would need to be connected to enable the consumption of content through WiFi and 4G networks throughout every area in the sports park. Carvalho highlighted how NET took advantage of the cloud and its ability to scale video processing up or down in line with demand.
To close the presentation, Sam Blackman explained in further detail the workflows enabling the successful video processing and delivery of this content from a unified headend, and the ability of software-defined video to provide end-to-end streaming architecture for primary screens, multiscreen, and 4K UHD delivery.
11:30am - A Behind-the-Scenes Facility Tour at Globosat
12:30pm – Lunch at CT and an Executive Panel Discussion
Executives from Globosat, NET and Elemental shared how they prepared to deliver the world’s biggest sports event; how story telling, production and delivery have changed in the last four years; new challenges and opportunities for content monetization; the evolution to a more immersive viewing experience; and the role of software-defined video in this progression.
2:00pm - Presentation Adjourns
Guests were invited to watch the decathlon semifinals event and relax on the beach.
For more information, read the related blog post, Elemental Advances the World’s Largest Sporting Event to the Multiscreen Era
Right now, sports fans around the world are focused on Brazil. With a television audience measuring in the billions – which very few events can claim – this is mission-critical TV at its best.
Delivering this viewing experience to multiple platforms quickly, securely and with superior image quality, is a top priority for success. To maximize security, quality and efficiency, leading broadcasters and media companies are increasingly looking to software-defined video solutions and seeking to take advantage of the flexibility, scalability and resiliency of the cloud. Elemental offers software-based solutions both on-premises and as tightly integrated media services running on AWS infrastructure to support this effort.
Software-based video processing and delivery has, as one of its greatest advantages, the ability to offer a unified means of handling primary and multiscreen outputs in a single workflow. This means that video operators have the opportunity to gain the most value from the distribution of premium video assets. With sports rights commanding huge fees, every rights-holder needs to maximize investment by delivering high value content to the broadest array of consumers, on multiple platforms.
In advance of the events in Rio, Elemental has been working with a range of media companies to prepare for coverage in multiple geographies. Grupo Globo, the leading multi-channel content provider in Brazil, is using Elemental solutions to process live feeds for high-definition OTT delivery, as well as enabling just-in-time packaging for video-on-demand (VOD).
Net Brazil, the OTT service of Embratel, is offering subscribers access to every event. Net Brazil has initiated 40 new channels, each dedicated to a specific sport. Thanks to Elemental Live software operating at Embratel’s São Paulo headquarters, the 40 channels are available on multiple platforms.
In Uruguay, Antel is providing multi-channel, multi-platform access to live event coverage. Antel recently launched its own TIER III Datacenter with Elemental as a prime technology partner, and the major events from Rio are being processed on a scalable array of virtual machines.
Elemental’s involvement in delivering on the digital sports era dates back to 2011 and includes coverage of Rugby championships, the Pan-American Games and the launch of on-demand content from ESPN online. The momentum continued in in the summer of 2012 in London and the first wide-scale adoption of streaming viewing. In 2013, Elemental provided video processing for the world’s first live 4K Ultra HD broadcast using high-efficiency video coding (HEVC/H.265) to cover the Osaka Marathon.
2014 began with Sochi winter sports, in which broadcasters relied on remote production on a massive scale for the first time, championship soccer with streaming feeds measured in the terabytes – all made possible by Elemental video processing running in the AWS cloud. Television coverage this summer in Rio is the latest in a long line of achievements in bringing multiscreen content to worldwide audiences.
Today, more sports fans than ever are watching – on big screen televisions, on smart phones, on tablets and many other connected devices – as athletes from 206 countries compete on the world stage in the multiscreen era.
Digi Jadoo Broadband Limited is an ambitious and dynamic company in the entertainment and connectivity business in Bangladesh. It offers more than 230 streamed high definition (HD) channels, with an extensive OTT service on offer, under the brand name Jadoo Digital.
The service adds value to cable networks in the country, bringing not only a hugely extended choice of content but also the advantages of on-demand OTT streaming. Digi Jadoo Broadband Limited is one of the leading content distribution houses in Bangladesh, with offerings that include sports and local cultural programming as well as international drama and movies.
The service has proved extremely popular, and to support the rapid growth in the service, Jadoo Digital needed to move to a scalable and cost-effective headend solution. The company’s mission statement calls for it to build “a platform … that defines a new standard for converged entertainment and connectivity through utilizing best-in-class, international standard equipment and technology.”
In mid-2015 the company started migrating its headend to Elemental video processing and delivery solutions. The overall platform allows Jadoo Digital to stream live channels via its own brand of set-top boxes, and to deliver on-demand content to multiple devices.
Before making its selection, Jadoo Digital sent a technical and management team to Elemental headquarters in Portland to discuss the requirements and investigate the proposed solution. The Elemental team demonstrated that, for the very specific needs and scale of the Bangladeshi market, Elemental software would be highly reliable, easy to operate and deliver the high quality video they require.
The system is currently being provisioned as an on-premises deployment, built out at Jadoo Digital’s headquarters in Dhaka. It is also ready to serve all other geographic divisions across the country in the near future using the Elemental Delta video delivery platform.