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Video Processing Perspectives

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Elemental Blog

Submitted by Sam on September 7, 2016

Last year, Elemental was among 23 Portland technology companies to sign a pledge to improve diversity in our industry. Underlying the TechTown Diversity Pledge is the belief that collective action and accountability are needed to address the underrepresentation of women and people of color in the local technology workplace and to foster a more inclusive community. One key component of the pledge is, together with our peer companies, sharing data about our demographic representation as a way to measure progress against our goal. The longer term vision is that a more diverse and inclusive workforce will provide a competitive advantage that will help establish our region as a leading technology center. 

The Portland Development Commission recently released the first year of data on the demographics of the pledge-signing companies. The data shows that the employee bases are still heavily young (25-34 years of age), white and male, especially in technical roles. Among the collective new hires in the participating companies, 43 percent have been female, 13 percent LGBTQ, 18 percent people of color and two percent veterans. Elemental’s updated demographic data is available for your review here.

As the data demonstrates, it will take some time to substantially move the diversity needle. The roots of gender and race underrepresentation in technology go deep into our education system and society. Nevertheless, the efforts of rising tech companies in Portland to bring these issues to the surface and quantify progress are important. They are also the start of a sustainable process to follow through on our commitment to change.

I wanted to share with you the specific actions that Elemental has taken to date, which I consider our “stake in the ground” as we move towards achieving more profound diversity changes both within our workforce and the broader technology employee base across the city.

  • We have hired a dedicated Community and Diversity Program Manager, Nancy Garcia, who will report directly to me and oversee our efforts in this area.
  • We have incorporated a diversity and inclusion session in our New Hire Orientation so that all new employees are aware of our efforts and feel a sense of ownership.
  • Thanks to the generous policies of our parent company, Amazon, we are now offering up to 20 paid weeks of leave for new parents who have been at the company for more than a year. This consists of 4 weeks of paid pre-partum medical leave for pregnant employees, followed by 10 weeks of paid maternity leave and 6 weeks of paid parental leave.
  • We offer a series of workshops for employees on unconscious bias and cultural agility.
  • In partnership with SummerWorks, we offered, for the second year in a row, high school internships for students from underrepresented populations, which provides a rotational learning experience.
  • We continue to set an example for our industry in hosting the 4K 4Charity Fun Run three times a year to support charitable giving. We are proud that the series has raised, to date, more than a quarter of a million dollars for global and local charities, including Rosemary Anderson High School here in Portland. Please join many of the other Diversity Pledge companies and sign up to run with us on October 12!

Bottom line: we recognize that world-class innovation stems from inclusion, equality and transparency. While we’ve got a long way to go, our goal is to create a workplace with a diverse, inclusive culture that attracts, develops and retains talents of all backgrounds. 

Submitted by Alyssa on September 6, 2016

Receiving one’s favorite television show via satellite requires the seamless integration of multiple service providers. STN (Satellite Telecommunications Network) provides a vast array of service solutions, one of which supports the on-the-ground technology needed to broadcast content over satellite to multiscreen devices.

As a teleport operator, STN plays a crucial part in the satellite television workflow, offering essential uplink, downlink and turnaround capabilities to help its customers deliver premium content to consumers and to make content widely accessible on connected devices.  STN is a global service provider that was named independent teleport operator of the year and is renowned for its quality of service and attention to client requirements. The company’s state-of-the-art technical facility based in Slovenia also provides channel distribution in SD, HD and UHD, media services, playout, point-to-point IP backbone, IP trunking and data service solutions.

“We perform an increasing amount of transcoding to stream our output in various profiles. At STN, we are always technically prepared to meet customer requirements and we needed to choose our system wisely when it came to supporting OTT services for our clients,” said Anver Anderson, General Manager, STN. "Elemental is a company that has considered the needs of teleports and broadcasters and provides a high grade, efficient and adaptable system to deliver OTT services."

The Slovenian teleport uses Elemental video processing solutions to power a unified headend for delivery of broadcast and over-the-top (OTT) TV content using high-efficiency video coding (HEVC/H.265). For STN, increased investments in both physical capacity and software-defined video solutions from Elemental have built a solid foundation for highly efficient content distribution to millions around the world.

Learn more about how STN uses Elemental solutions to power the delivery of more than 650 broadcast and OTT channels in this video, captured at STN headquarters in Ljubljana, Slovenia.

www.stn.eu

Submitted by Alicia on September 2, 2016

Our crates are packed, our flights are booked and our tech demos are up and running. At IBC this year, Elemental and Amazon Web Services (AWS) exhibit together in Hall 5, Stand C80 to showcase end-to-end video solutions running both on-premises and on secure cloud infrastructure. Visit us at the show to see and learn about advancements in video delivery, including unified digital video broadcast (DVB) and multiscreen workflows, 24/7 live channel playout, dynamic ad insertion and immersive virtual reality.

Migration to the Cloud

Elemental solutions are deeply integrated with AWS services, giving media and entertainment leaders the ability to quickly, easily and economically migrate video workflows to the cloud. At IBC, Elemental will demonstrate broadcast-grade video processing and delivery hosted on AWS infrastructure for multi-channel linear TV services. Get a first-hand look in the Elemental-AWS booth at how Amazon S3, Amazon CloudFront and AWS Direct Connect all enable premium media workflows in conjunction with Elemental Cloud services.

Technical Talks

IBC Show attendees are invited to learn more about digital video broadcasting at two Elemental-hosted Tech Talks, with Nevion and Teleste. Discussions will focus on unified DVB-S/S2, DVB-C/CS, DVB-T/T2 and multiscreen headend reference architecture and the benefit of combining and streamlining DVB and multiscreen video delivery workflows in a single software-based infrastructure.

Join Elemental’s Lionel Bringuier at the IBC technical papers program on Sunday, September 11, between 12:30 and 14:00 during the Advances in Technology track. Lionel will present in the Emerald Lounge of the RAI about monetizing streaming video using server-side ad insertion.

4K 4Charity Fun Run

Sign up today for the 4K 4Charity Fun Run at IBC 2016! Join us at 7:30 am on Saturday, September 10 for a leisurely run or walk through Amstelpark, and do some good for yourself and those in need. We encourage all show attendees and employees of participating companies to run, walk or simply donate to help support Heifer International and Jeugdsportfonds. Register now at 4k4charity.com/ibc.

Schedule a Meeting

If you plan to attend IBC, consider scheduling a meeting with an Elemental representative. Also, tune in for updates from the IBC show floor on TwitterFacebook and Instagram.

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