AWS Elemental Blog
AWS Elemental Blog
Submitted by Laura on February 9, 2017

Diversity is good for business.

Research data, such as those from McKinsey, Morgan Stanley and IBM, have established that diversity and inclusion have a direct positive correlation to the bottom line. A more diverse and inclusive workforce is also a powerful competitive advantage. It means bigger and better talent pools and a richer marketplace of ideas which, in turn, foster more competitive companies and a stronger industry as a whole.

Seems pretty straightforward.

Yet progress is sluggish toward more diverse and inclusive workplace cultures within the media and entertainment and technology industries.

  • 13% of film and TV directors in the U.S. today represent minority and ethnic groups
  • Just over 28% of all speaking characters are from minority and ethnic groups
  • African American and Hispanic workers together make up just 15.4% of the high-tech workforce, compared to 28.2% of the workforce in all private industries
  • Only 35.7% of high tech workers are women

Understandably, systemic change like this takes time. While it’s heartening to see many companies across the media and entertainment and technology sectors initiating and progressing D&I programs, it’s time for us all to shift into higher gear.

A great way to take meaningful action and galvanize change is to support the 4K 4Charity Fun Run at the 2017 NAB Show. I am excited to share with you that, starting with the 2017 NAB Show, all 4K 4Charity Fun Run Series proceeds will go to organizations focused on diversity and inclusion!

Now a tradition at the NAB Show and IBC, the run was founded three years ago to provide a healthy, fun way to give back amidst the busy trade show environment. To date, these events raised more than $400,000 (USD) in gross proceeds for worthy charities.

At the 2017 NAB Show, generous donations from sponsors and individual registrants will benefit Mercy Corps, which works with the most vulnerable women and adolescents in crises, providing safe places, education opportunities, job skills training and community engagement projects to help them build a strong tomorrow. 4K 4Charity proceeds will also be shared with Women Who Code, which is dedicated to inspiring women to pursue and excel in technology careers and to help them become leaders and role models in the tech industry.

Remember: the 4K 4Charity Fun Run stands apart from similar events in that 100% of individual registrant donations are forwarded to the designated beneficiaries.

Together, we can accelerate efforts across the media and entertainment and technology industries to foster truly inclusive cultures built on representation, engagement and equal opportunity. I urge you to take action today by signing up for the 4K 4Charity Fun Run at the 2017 NAB Show. Think about accelerating the pace of support by encouraging your co-workers and colleagues to do the same through a fun corporate team or challenge. Maybe even check in with your company’s community investment, D&I and/or foundation to see about a sponsorship and corporate match gifts – and then get in touch with Kate Incerto, 4K 4Charity Fun Run manager.

Whatever your course of action, please give increased diversity and inclusion a run at the 2017 NAB Show!

Submitted by Alyssa on February 8, 2017

Assuring a consistent, top-quality user experience is front of mind for Panama’s Cable Onda, whether that is on next-generation set-top boxes, computers, mobile devices or TVs. A new unified headend is driving this TV everywhere consistency, feeding all Cable Onda video-on-demand (VOD) and live streaming services. Elemental software-defined video solutions are at the core of the new headend, helping Cable Onda realize its objective to enrich its service portfolio and delight users.

With more than 35 years in service, Cable Onda is among the largest service providers in Panama, offering television, internet and telephony services. With a heritage of technology and industry innovation, Cable Onda is using the Elemental-powered unified headend to support its new over-the-top (OTT) and mobile content VOD and live streaming delivery services. Cable Onda will deliver next-generation experiences for subscribers across multiple networks and connected screens.

“Elemental could demonstrate that it had already delivered a consistent, high quality experience across platforms,” said Michael Maduro, Vice President of Strategic Projects for Cable Onda. “They understood what we needed, the architecture we had planned, and how to integrate with our other technology platforms.”

“Our new headend will deliver a consistent experience to the new set-top boxes on our existing HFC network and for OTT and mobile services,” Maduro added. “That makes us more attractive to audiences, which will allow us to maintain and grow our market share. Equally important, the new headend will be easier to manage and more cost-effective to operate – a win-win.”

Cable Onda is integrating the system in-house with the support of Elemental engineers. It has chosen to use dedicated Elemental Live appliances with Statistical Multiplexing capabilities, which are HEVC compliant, so the company can add 4K Ultra HD services when ready. Additionally, Cable Onda is using Elemental Server and Elemental Conductor.

In the first phase launch Cable Onda will add new services such as seamless access to VOD services and online services like time-shifting and networked PVR.

Submitted by Alyssa on January 18, 2017

Virtual reality is bringing music fans from around the globe to today’s most exciting concerts. September offered a live VR video concert by the Red Hot Chili Peppers in Berlin. Last month, legendary electronic musician and composer Jean-Michel Jarre delivered a rare performance, which was made available to worldwide fans via live VR video from Paris.

The climax of Jarre’s two-month long European tour, Electronica, occurred at the AccorHotels Arena in Paris. It included live performances of his most famous work, the Oxygène Trilogy, and his latest composition, Oxygène 3. Fans unable to attend any of more than three dozen concerts did not have to miss out.

The Paris concert was streamed live using a Nokia OZO camera, allowing music lovers beyond the arena and across the continent the opportunity to experience the performance in stunning 360-degree full spherical imagery. Key to making this happen was an Elemental Live 4K video encoder that received output from the Nokia OZO camera’s eight lenses as four SDI feeds, and encoded them into a single 4Kp30 stream for delivery for real-time playback on the Jean-Michel Jarre YouTube channel. Fans were able to watch live concert footage with a VR headset, or on a smartphone or computer, and the image supported viewers with a full 360-degree panorama.

OZO Live delivers scalable flexibility, fitting into any broadcast workflow with full support up to premium 3D 360 audio and video output. OZO Live has been used along with Elemental Live for professional real-time VR streaming at some of the world’s largest events; from a mass with Pope Francis to the Austin City Limits music festival, the Red Hot Chili Peppers concert in Berlin, a Pink performance at the red carpet premiere of “Alice Through The Looking Glass” and now the Jean-Michel concert in Paris.

Watch a recording of the VR concert encoded with Elemental Live here on YouTube and learn more from Sony Entertainment about the event here.

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