Elemental is excited to find itself among the friends of the Ig Nobel Prize ceremony this year. For those not familiar with the annual Ig Nobel event, this is not your run of the mill awards ceremony.
The Ig Nobel prizes recognize scientific achievements that make people both laugh and think. According to the highly entertaining program bill, "The Igs are intended to spur public curiosity and interest in science and other fields of endeavor." In addition to the awarding of ten prizes for improbable scientific achievement that give one a moment of pause, the evening features Nobel Laureates, flying paper airplanes and a mini-opera in five acts.
The ceremony is put on by the Annals of Improbable Research, an organization dedicated to humorous dissemination of scientific discovery led by AIRhead in Chief @MarcAbrahams, and will be held at the Sanders Theatre at Harvard University on Thursday, September 29, 2011. Live streaming coverage begins at 7:30pm ET. Discussion on Twitter is already well underway.
The technical team bringing the ceremony to an online audience elected to use Elemental Live to stream the event this year. After trying and testing several different encoders, the group found Elemental Live to be the best option for their application. Easy integration into an existing workflow has given the folks behind the scenes time to focus on what really matters: high production values and reaching a larger online audience than ever before. During the event, Elemental Live will capture a live HD feed and send multiple bit rate streams to YouTube (where the ceremony is a featured live event this week) and embedded websites of over 20 major media organizations from around the world.
A performance of Tom Lehrer's song, "The Elements" will figure prominently in this year's Ig Nobel prize ceremony. Although "demonstrably the finest song about chemistry ever written by a mathematician," we at Elemental like to think of it as a fortuitous sign as Improbable Research prepares to put Elemental gear to work in support of its live webcast tomorrow. To all who tune in, enjoy the show (and those fabulous HD streams).