Extracurricular Activity: A Round-Up of Elemental's Participation in Sports Worldwide
2011 has proven to be a sport-acular year for Elemental, as our gear is now found within several major sports leagues’ networks, at some of the world’s largest tournaments and competitions, and even inside athletic stadiums and venues. Helping companies deliver live video and highlights to fans via PCs, tablets or mobile devices is one of Elemental’s sweet spots, and we are excited about playing a significant role in this evolution. Let’s take a look at the ways Elemental is making an impact on the streaming sports world.
Host team New Zealand was recently crowned champion of the 2011 Rugby World Cup, winning an 8-7 nail biter over France in the final, and two companies leveraged Elemental solutions to deliver video coverage of the tournament to fans around the world. TF1 took advantage of Elemental Live for live event capture and delivery to six different service providers across France, while deltatre provided near real-time turnaround of match highlights on the official event website and mobile applications using Elemental Server. More than 17 million video clips were viewed on the mobile application, which was available on BlackBerry, iPhone, Android and Windows Phone 7 devices. Fascinatingly, this was over three times the number of videos viewed on the official website.
Just as the Rugby World Cup semifinals were underway, another worldwide event kicked off: the 2011 Pan American games. In this case, Terra, a subsidiary of Telefonica, used Elemental Live to deliver high-quality adaptive bit rate video streams of the multi-sport games to a variety of IP devices. It was important for Terra to choose partners wisely to be in top form for the 17-day event. Why? According to Terra USA CEO Fernando Rodriguez, the Pan American games served “as the pre-amble to [their] London Olympics coverage in 2012,” for which Terra also has the streaming rights.
In other deployments, BTN (the Big Ten Network) has gone live with BTN2Go, offering streaming of live games to subscribers’ PCs and mobile devices. Across the Atlantic, Eurosport uses Elemental solutions to convert its entire content library as well as improve video quality and increase the number of live streaming offerings available to end-users.
Whew! 2011 has certainly been big, but at Elemental it’s pretty clear that 2012 is shaping up to be the biggest year ever in streaming sports. In fact, we dare say that the 2012 Olympics in London will be the best and most widely viewed live streaming event the world has ever seen. Keep an eye out for us over the next few months as more exciting news flows in. In the meantime, if you plan to attend Streaming Media West in Los Angeles November 8-9, stop by booth 89 and see Elemental's video processing solutions in action.