Today, Elemental announces the expansion of its cloud video services in India to support a growing customer base in the region that includes tier one pay TV operators, broadcasters and content providers. Elemental provides broadcast-grade video processing and delivery solutions for live and video-on-demand (VOD) viewing, and Elemental Cloud is a platform as a service (PaaS) that automatically provisions and dynamically scales any combination of Elemental solutions on AWS.
Demand for cloud-based video solutions is growing rapidly in India as leading providers increase their service offerings both for in-country viewers and those living abroad. In such a large media market, the need for scalability is clear: if a service takes off, then it is likely to reach audiences in the multi-millions, calling for a rapid increase in capacity. However, media companies deal with bandwidth consuming video data, so transferring premium video to the cloud for processing, storage and distribution can be a challenge when the nearest data center is thousands of miles away.
With the expansion of Elemental Cloud to India, media companies and other video providers have better access to cloud-based video services while minimizing the cost and latency of data transfer. Indian content owners, broadcasters and other service providers now have a complete solution to build, deploy and run their media services from the cloud in their own region.
Amazon Web Services (AWS) recently launched its newest region in Mumbai, bringing the number of AWS regions in Asia Pacific to six and to 35 availability zones globally. The new region provides local access to cloud-based resources and services for 75,000 AWS customers in India, as well as a diverse set of industries in the country. The new region also includes the Amazon Elastic Transcoder service, which provides an easy to use and cost effective way to convert short-form media files from their source format into versions that will playback on devices like smartphones, tablets and PCs.
To learn more, join us at the AWS Media Summit India, which takes place in Mumbai, Delhi and Chennai October 4 - 7. The Media Summit is a focused platform for supporting innovation, agility and transformation through the application of cloud computing technologies. The event will showcase immersive content including industry expert sessions as well as customer experience sharing. To learn more and register, click here.