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Video Processing Perspectives

The Benefits of Dynamic Ad Insertion

The Benefits of Dynamic Ad Insertion

Advertising is an integral part of video monetization strategies for broadcasters, pay TV operators, content programmers and other video providers. Though primary screen advertising has long been optimized, the art of making money while delivering video content on connected devices is still evolving.

Some of the challenges include device fragmentation, the use of ad blocking and a user experience that falls short of expectations. These challenges will only grow – along with the goal of monetizing video content – as global video viewership on multiscreen devices increases. According to the Ericsson Mobility Report 2015, video traffic to mobile devices is set to increase 55 percent a year through 2020. Given this, how can broadcasters and video content providers fine-tune their ability to garner ad revenue while delivering a premium viewing experience?

This white paper explores the benefits of server-side ad insertion (SSAI), which dynamically and seamlessly inserts targeted ads as video content is delivered to consumers. It also discusses how SSAI improves upon client-side ad insertion, covers the complex standards to be considered in delivering ads and explains how cloud-based resources can help media companies deliver dynamic advertising at scale. Taking advantage of the cloud is critical for accommodating peak loads  – such as top sporting events, a breaking news story or the season finale of a popular television program – all accompanied by advertising.

To learn more, download the white paper. Additional information can be found in this webcast: Monetize Video Content with Server-Side Ad Insertion.