Obsess over customers. Make them excessively happy.
Don’t sacrifice value for short-term results. It's always "your job".
Invent and Simplify
Expect innovation and invention. Always improve and simplify.
Be Right, A Lot
Exercise strong judgment and good instincts while seeking diverse perspectives.
Behave honestly, listen attentively, speak candidly, and treat others respectfully.
Have Backbone; Disagree and Commit
Challenge decisions when you disagree, then commit wholly.
Hire and Develop the Best
Raise the performance bar with every hire and promotion.
Communicate a bold direction that inspires results.
Insist on the Highest Standards
Set relentlessly high standards to deliver quality products, services and processes.
Learn and Be Curious
Always seek to improve. Be curious.
Accomplish more with less.
Bias for Action
Act quickly. Value calculated risk taking.
Operate at all levels, even in the details.